A rebrand and WordPress rebuild for a life coach whose clients live with anxiety and stalled goals. The new site shows her method, sends each visitor to the path that fits their struggle, and stays calm enough for someone who already feels overwhelmed.
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Role
Brand & Web Designer, solo
Timeline
July to September 2026, part-time
Client
Inês Santos Coaching, certified life coach, Portugal
Tools
Canva · Figma · WordPress + Kadence · Notion · Claude
Deliverable
Strategy, brand identity, bilingual website (EN and PT), lead magnet
Status
Live at inessantoscoaching.com
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Solo client project. Strategy, brand, UX, accessibility, the build and all client communication were mine. I made every design call; Claude helped me write and check the code faster.
Inês's old Wix site introduced a coach. The new one shows how she works, sends each visitor to the coaching path that fits what they are going through, and offers one calm next step: a free discovery call.
Inês is a Jay Shetty-certified life coach. Her clients are women and men in their twenties to forties who struggle with anxiety, overthinking, or goals they cannot seem to reach. She coaches online, in English and Portuguese.
She came to me with a Wix site from 2022 and a logo she had outgrown. She wanted a refreshed brand and a WordPress site she could own and update herself. Beyond the redesign, she had two clear goals: more visits to her site, and more clients.
The old Wix site, recorded before the switch. Personal and client text is blurred.
The old site was pleasant to look at, but it did not help a stressed visitor decide anything.
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How might we help an anxious visitor feel understood within seconds, see how coaching with Inês works, and know what to do next, without adding pressure?
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